Now open for early mothersThe diary that becomes a book.
Bloom is a weekly pregnancy diary that turns 40 weeks of entries and photos into a printed hardcover keepsake your baby can one day read. Future Echoes lets you lock letters for your child to open on a chosen future day. Premium unlocks Bloom Guide AI, Memory Intelligence, and Inner Circle sharing.
Free to start · No credit card · Your story stays yours
Everything in one place
Built for the whole journey
Write & Remember
Weekly diary
Write to your baby each week. Log mood, symptoms, and the little moments you don't want to forget.
40-week album
Every week becomes a page in a real printed book.
Weekly photos
Your bump, your ultrasounds, your quiet mornings. Every photo finds its place in the book.
Milestones
First kick, first ultrasound, first craving. All logged with photos.
AI that knows you
Bloom Guide
An AI companion who reads your diary and answers any question, shaped by your flower personality.
Memory Intelligence
AI reflects your journey back to you: patterns, growth, the story you can't always see.
Future Echoes
Write letters sealed to open years from now. Time capsules from bump to beyond.
Name Studio
Explore, save, and compare baby names. Where the name takes shape.
Plan & Share
Inner Circle
Invite your partner, mom, or best friend with a private share link.
Appointments
Track prenatal visits, ultrasounds, and checkups. Nothing slips through.
Hospital Bag
A curated checklist for you and baby. Ready when the day comes.
Printed book
Real hardcover or softcover keepsake, delivered to your door.
The north star
Your pregnancy becomes a book your child will keep forever.
Every weekly entry, milestone, and photo is woven into a beautifully designed printed album. A dedication page. An opening letter from you. Forty weeks of pages. A closing reflection. This is what Bloom builds toward, from Day 1.
Dedication & opening letter written by you
One page per week with your words & baby's size
Your mood, milestones, and photos included
A closing reflection on how far you've come
Sofia's Bloom
A pregnancy journal · 2025
“Today I felt you kick for the first time while I was making lunch…”
A single Bloom flower
From seed to full bloom.
Bloom follows one cherry blossom through the whole pregnancy, from week 4's first seed to the fully opened flower at the end of the album.
Seed
The first quiet weeks
Root
Life finds its place
Sprout
The first green reach
Leaves
Growing stronger
Bud
A bloom forming
Pink bud
Almost ready
Full bloom
The keepsake flower
Bloom Premium · 14 days free
Everything you need, all in one place.
Your AI pregnancy companion, appointment tracker, hospital bag checklist, baby name studio, inner circle sharing, and memory intelligence, all unlocked with Premium. Try free for 14 days.
Bloom Guide · AI that reads your diary and knows your week
Memory Intelligence · AI reflects your journey back to you
Inner Circle · share your journey with loved ones
Appointments, Hospital Bag, Name Studio
Bloom Guide
Completely normal 🌷. At Week 28, your baby is shifting position and putting pressure on your bladder. I noticed from your last few entries you've been feeling more anxious at night, and that's adding to the wakefulness too. Try lying on your left side with a pillow between your knees, and remember to mention this to your OB at your next visit.Grounded, not guessing
Informed by 24,000+ clinical references
Bloom Guide doesn't invent answers. Every reply is grounded in peer-reviewed medical research, validated maternal health data, and licensed counseling conversations, retrieved live, for every message you send.
8,000+
OB/GYN clinical Q&As
Medical exam questions with expert explanations, peer-reviewed by clinicians.
Source: MedMCQA →
503
maternal health Q&As
Validated by medical professionals, ethics-approved, published in BMC.
Source: MOTHER Dataset (BMC Research Notes, 2025) →
16,000+
counseling conversations
Mental health counseling dialogues across anxiety, depression, and life stress.
Source: MentalChat16K →
Not a doctor. A well-researched friend. Bloom Guide uses retrieval-augmented generation (RAG) to pull relevant clinical knowledge into every answer. It complements your OB or midwife, never replaces them. For urgent symptoms, we always direct you to professional care.
Simple as breathing
How Bloom works
Start your journey
Sign up, enter your due date, and Bloom sets up your weekly album.
Write each week
Log how you're feeling, what's happening, milestones big and small. Each entry becomes a page.
Add photos and milestones
Each ultrasound, bump photo, and milestone lands in the matching week. Bloom files them for you.
Hold your book
At the end of 40 weeks, your story is ready to print. A real book your family keeps forever.
Why Bloom exists
Most pregnancy apps track symptoms.
Bloom keeps your story.
Bloom is built on three promises, and we'd rather grow slowly than invent fake reviews to make you click.
Every word belongs to you
Your diary and photos stay yours. We don't sell them, we don't share them, and we never train AI on them.
A book, not a timeline
40 weeks in, your entries become a printed keepsake album: A4 landscape, softcover or hardcover, shipped to your door.
Soft, not clinical
No streaks, no kick counters, no leaderboards. Just space to write to your baby, one week at a time.
Private by default
Your entries are yours. We never share, sell, or train AI on your data.
Warm, never clinical
No streaks, no kick counters, no gamified guilt. Just a soft, private space to write.
Not a doctor, and says so
The Bloom Guide is a companion, not a clinician. It always points you back to your OB or midwife.
Print-ready
Your album is designed for printing from day one. No reformatting needed.
Your story deserves a book.
Free to start. No credit card. 40 weeks from now, you'll hold something your family keeps forever.
Begin My JourneyFree for 14 days · No credit card · Your story stays yours
Bloom on the go
Write anywhere.
Anytime it moves you.
Capture the kick at 2am, the craving at 3pm, the thought that hits on your commute. Your pregnancy doesn't wait, and neither should your diary.
iOS and Android apps coming soon — we'll email you when they launch.
Free with your Bloom account · Syncs with web in real time
Week 22
Your baby is the size of a papaya, and today they can hear sounds from outside the womb.
Today's reflection
"I felt you move today at the market. I had to stop and just breathe…"
Children who know their family story grow up more resilient.
Research at Emory University found that children who know detailed stories about their family score higher on self-esteem, family cohesion, and resilience measures, with lower rates of anxiety and behavioural problems (Duke, Lazarus & Fivush, 2008). A Bloom keepsake book is where those stories start.
The writing itself changes the writer, too. Decades of expressive writing research by James W. Pennebaker pioneered the finding that writing about emotional experiences improves measurable health outcomes. In his foundational 1986 study, participants who wrote for 15 minutes a day over four days visited the student health center roughly 50% less often over the following six months (Pennebaker, 1997, Psychological Science). Bloom turns fifteen minutes a week into forty pages of your pregnancy story.
How Bloom compares to a generic pregnancy app
Most pregnancy apps track your baby's size. Bloom captures your story, week by week, and turns it into something you can hold.
| What you get | Bloom | Generic pregnancy app |
|---|---|---|
| Weekly diary format | 40 guided weekly entries, letters to your baby | Generic symptom log, no narrative |
| Output at the end | Printed A4 hardcover or softcover keepsake book, shipped worldwide | Screens only, nothing physical |
| AI companion | Bloom Guide reads your diary and answers with your own words | Canned tips, no personalisation |
| Memory intelligence | AI surfaces patterns across your 40 weeks, flags milestones | No memory, no reflections |
| Private sharing | Inner Circle for partner and chosen family only | Public feed or nothing |
| Data and training | Your entries are never used to train AI models | Varies; often opaque |
Frequently asked questions
What is Bloom?
Bloom is a pregnancy diary and keepsake book app. You write to your baby each week of your pregnancy, log milestones with photos, and track appointments. At the end of your 40 weeks, Bloom turns every entry into a beautifully printed hardcover or softcover book shipped to your door.
How does Bloom turn my diary into a printed book?
Every weekly entry you write automatically becomes a page in your album. Bloom designs each page with your words, your baby's size that week, your mood, and any milestones or photos you've added. When you're ready to print, you order directly through the app and receive a professionally printed A4 landscape hardcover or softcover book within 10 to 15 working days (international delivery).
Is Bloom free to use?
Yes. Bloom is free to start with no credit card required. The free plan includes your full 40-week diary, milestones, and album preview. Bloom Premium unlocks the AI Bloom Guide, Memory Intelligence, Inner Circle sharing, appointment tracker, hospital bag checklist, and name studio. You can cancel anytime.
Is my pregnancy diary private on Bloom?
Your diary is completely private by default. Bloom never sells your data, never shares your entries with third parties, and never trains AI models on your writing. Your story stays yours.
When do I get my printed book from Bloom?
You can order your printed book anytime. You don't have to wait until Week 40. Once you place your order, your book is professionally printed and delivered within 10 to 15 working days for international orders. Bloom ships worldwide.
Does Bloom replace my doctor or midwife?
No. The Bloom Guide is an AI companion for emotional support and journaling, not a medical tool. It always encourages you to speak with your OB, midwife, or healthcare provider for anything health-related. Bloom is designed to complement your prenatal care, not replace it.
Last updated: April 23, 2026